As a creative partner for Gerber Life's digital platform, I am responsible for crafting new digital assets across the site. This encompasses tasks such as maintaining brand coherence, pioneering innovative design solutions, fabricating compelling landing pages, modules, and articles, all while persistently elevating their online presence.
I collaborated with GM Energy on developing a new website for their energy brand, with the primary goal of promoting their Ultium product suite. We focused on highlighting key features, resulting in a seamless and interactive interface that met all technical requirements. This approach ensured that the UI design was functional and appealing to end-users while maintaining alignment with GM Energy's brand and product range.
A collaboration with Matt Hensinger. We had the opportunity to create a logo for one of Acacia's brands. Byfavo is a benzodiazepine used to induce and maintain procedural sedation in adults undergoing procedures lasting 30 minutes or less.
We were commissioned to develop the logo and web design for a diagnostic testing company based in Singapore. The client sought a sophisticated aesthetic with a discerning blend of intelligence, organic elements, and a scientific demeanor. Our design approach centered on embodying these qualities seamlessly within both the logo and website to reflect the company's professional ethos and industry expertise.
The primary objective in conceiving this logo was to amplify the digital presence and enhance brand recognition for Forefront + HoloLens initiatives. The branding endeavors to convey the immersive learning opportunities that Forefront + HoloLens education provides, specifically designed for contemporary healthcare professional learners. It encapsulates the essence of modern medical education experiences, emphasizing their experiential and tailored nature.
RheumAcademy.com was created to help the Forefront Collaborative team develop a location where live and enduring continuing medical education (CME) courses could live. I had the opportunity to develop the logo and the design of the site.
Loxa Beauty is an e-commerce solution that sells professional beauty products, and connects customers with stylists. I was responsible for designing a variety of marketing materials ranging from website banners, emails, landing pages, and other digital materials.
I had the opportunity to design the Paul Mitchell promotions page for Loxa Beauty. The goals were to create a guided shopping experience and to provide an easy way to access product information. By creating a click and show feature, we were able to keep the user on one page allowing for quick and easy navigation of products and product information.
I had the opportunity to create the artwork for the American Cancer Society 2020 Discover Ball event.
Emerson Avenue Dental is a family-oriented practice. They use the most advanced technology and offer a wide range of full-service dental services. I was hired to do a complete redesign of the UX and UI of their website. After it was completed, it offered additional information for patients and was mobile responsive.
A collection of digital illustration from personal and professional projects.