Avant Healthcare
Designing patient and physician-focused campaigns in a highly regulated pharmaceutical environment, balancing creativity with compliance.
Context & Challenge
Avant Healthcare partners with pharmaceutical companies to create impactful campaigns for healthcare providers (HCPs) and patients. The challenge: translate complex medical content into accessible, visually compelling experiences while navigating strict compliance and regulatory standards.
My Role
Led design for large-scale pharmaceutical campaigns
Worked with PMs, medical writers, and developers
Ensured accessibility and regulatory compliance in design
Process
Discovery: researched patient & physician needs
Wireframed landing pages and campaign flows
Iterated designs based on compliance/legal reviews
Outcome & Impact
Successfully launched multi-channel campaigns under strict timelines
Improved physician engagement metrics through user-focused creative
Built repeatable design frameworks for future campaigns
