Gerber Life Insurance
Designing meaningful digital touchpoints for Gerber Life that help families understand their insurance options with ease, delivering confidence through clear messaging and engaging page experiences.
Context & Challenge
Gerber Life Insurance wanted to expand its digital presence by creating new pages focused on family insurance plans and other targeted landing pages. The challenge was to align with existing brand standards while designing experiences that simplified insurance options for families and drove conversions.
My Role
UI designer for new landing pages and targeted campaign pages
Collaborated with content strategists to clarify messaging around family plans
Ensured accessibility and responsive design across devices
Process
Audited existing site to ensure new pages aligned with established patterns
Designed landing page layouts emphasizing clarity and trust
Created Figma prototypes for stakeholder review and iteration
Outcome & Impact
Launched new landing pages that highlighted family plan offerings
Improved clarity of insurance options, increasing engagement with key product lines
Ensured visual and functional consistency with the broader Gerber Life brand
