Designing a Future-Facing Digital Platform

Building a scalable design system and digital presence for GM’s sustainable energy division, focused on clarity, innovation, and future growth.

Context & Challenge

GM Energy, a division of General Motors, required a new platform to showcase its commitment to renewable energy and sustainable innovation. The challenge was to translate complex offerings into an accessible and inspiring user experience while building a scalable design foundation for future initiatives.

My Role

  • Senior UI designer for platform concepts and execution

  • Created scalable design components and layouts

  • Partnered with engineers and brand leads to align visuals with GM’s sustainability narrative

Process

  • Competitive audit of renewable energy platforms

  • Developed modular design prototypes in Figma

  • Iterated based on feedback from cross-functional stakeholders

Outcome & Impact

  • Established scalable design foundation for GM Energy’s growth

  • Improved clarity and usability of complex product offerings

  • Enabled rapid iteration for cross-functional teams

GM Mobile Screens.jpg
GM Energy Page Mockup.jpg
GM Energy Mobile Mockup.jpg