U.S. Mint — Multi-Channel Campaign & Design System
Redefining digital experiences for collectors through scalable brand systems, accessibility-first design, and multi-channel campaign execution.
Context & Challenge
The U.S. Mint needed to modernize its digital presence while maintaining government standards for brand integrity, accessibility, and scalability. The challenge was to create a flexible design system that could support frequent product launches and collector campaigns across email, social, and web platforms.
My Role
Lead designer across campaigns and design system expansion
Collaborated with strategists, developers, and marketing teams
Maintained accessibility standards (WCAG compliant)
Process
Research & audit of legacy brand assets
Style exploration through moodboards and prototypes
Systematization into reusable design components
Outcome & Impact
Increased consistency across channels, reducing design production time
Boosted campaign engagement with improved visual hierarchy
Established scalable design system adopted across teams
