Driving Engagement Through E-Commerce Campaign Design
I created a wide array of marketing materials that significantly contributed to the company's digital presence and customer engagement. My responsibilities included designing visually compelling website banners, engaging email campaigns, user-friendly landing pages, and other essential digital assets.
Context & Challenge
Loxa Beauty was an emerging e-commerce platform in the beauty space, competing against established retailers with strong visual brands and loyal customer bases. The challenge was to create compelling digital campaigns and seasonal landing pages that not only captured attention but also converted visitors into repeat buyers. Each campaign needed to balance bold, trend-driven visuals with consistent brand identity while adapting quickly to fast-moving promotions and customer insights.
My Role
Designed e-commerce landing pages and promotional campaigns.
Collaborated with marketing teams to align visuals with strategic goals.
Ensured campaigns were optimized for both desktop and mobile experiences.
Process
Studied competitor visuals and internal performance data.
Designed page layouts, hero graphics, email campaigns, and paid media assets.
Used insights from A/B testing to refine visuals for stronger engagement and conversions.
Outcome & Impact
Improved conversion rates through refined landing page layouts.
Strengthened brand consistency across campaigns.
Boosted customer retention with cohesive and visually engaging experiences.
Delivered measurable engagement lifts during seasonal campaigns.